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Amber Hall (she/her)

I believe two things are true: communities get stronger when people show up for each other, and the best ideas rarely happen in perfectly organized rooms. A strategist, advocate, and connector by nature, I've built a career helping organizations navigate big conversations—about governance, equity, politics, and community—while keeping the work grounded in humanity, humour, and a healthy amount of determination.

If you spend enough time around me, you’ll notice a pattern: rooms start to feel a little more connected, conversations get a little more honest, and ideas that once felt impossible suddenly seem…doable.

I’ve built my career at the intersection of community, governance, advocacy, and strategy—the places where big ideas meet real people and real change begins. I’m known for bringing people together across sectors and perspectives, helping organizations move from good intentions to meaningful action.

My work has taken many forms over the years: business development, communications strategy, governance reform, political campaigns, and community advocacy. What ties it all together is a belief that lasting change happens when people feel heard, respected, and part of the solution.

During my time with the Greater Westside Board of Trade, I helped modernize governance structures and advance inclusion—rewriting bylaws with inclusive language, introducing diversity, equity and inclusion training, and helping create an advisory seat for the Kelowna Pride Society. I also helped build respectful partnerships with Westbank First Nation, grounding that work in a belief that allyship is something you practice—not just something you say.

My path has also wound through the exhilarating and occasionally chaotic world of politics. I’ve worked on both provincial and federal campaigns, taking on roles that ranged from Campaign Manager to Field Compliance Director to Get Out The Vote Manager, Volunteer Coordinator, and Legal and Regulatory Compliance Officer. Campaign life taught me how to think strategically under pressure, how to mobilize people around a shared goal, and how powerful communities can be when they decide to show up.

At TELUS, I worked as a Senior Regional Marketing Manager, moving into the Small Business sector for New Growth Markets that provided me the opportunity tocoordinate and liase with cross-functional business teams supporting the PureFibre build serving the Cariboo Chilcotin Nations—bringing together infrastructure planning, corporate priorities, and community voices to support connectivity in communities where reliable broadband means opportunity, access, and long-term equity.

Today, I serves as Vice President of Governance and Strategy at Advocacy Canada, where I help guide organizational strategy, governance development, and advocacy initiatives advancing the rights of 2SLGBTQIA+ communities. My work focuses on strengthening institutions, amplifying community voices, and ensuring advocacy is grounded in both strong strategy and strong values.

In 2025, I was recognized as one of the region’s Top 40 Over 40, an honour I accepted with gratitude—and a fair bit of humour—because if you ask me, I still feel like I’m just getting started.

Somewhere between the boardrooms, campaign war rooms, and community tables, I’m also writing a book. It’s part memoir, part misadventure, with chapter titles like “Auntie Trucker Mouth and Other Inappropriate Times I Used the Word F#(k” and “Why You Don’t Wear Three-Inch Stilettos on an E-Scooter (And Other Activities That Led to U.P.I.s).”

Because if there’s one thing I believe, it’s that life should include equal parts purpose, laughter, and stories worth telling.

At the heart of everything I do is a simple philosophy:

Bring purpose. Invite impact. And make damn sure everyone has a seat—and a voice—at the table.

If you’d like to connect or explore ways to collaborate, reach me at amber@therealamber.com.

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