Amber Hall (she/her)

I’m a connector, strategist, and advocate who believes deeply in the power of people—and the magic that happens when we bring voices together to build stronger, more inclusive communities. With a career that spans business development, advocacy, communications, and community engagement, I’ve learned that change doesn’t come from shouting the loudest—it comes from showing up, listening hard, and leading with both heart and strategy.

My approach is guided by authenticity, collaboration, and a good dose of joyful determination. No matter what hat I’m wearing, I bring a focus on clarity, connection, and meaningful impact—with a solid sense of humour to keep things fun.

I love working at the intersection of business, governance, and equity. During my time with Greater Westside Board Of Trade, I led with purpose—helping to rewrite bylaws for inclusive language, introducing DE&I and governance training, and creating an advisory seat for the Kelowna Pride Society. I also helped build respectful, action-based partnerships, especially with Westbank First Nation. For me, allyship is a verb—it’s a commitment that shows up in real, everyday decisions.

Politics? Part passion, part insanity. I’ve managed provincial and federal campaigns, juggling roles like Campaign Manager, Get Out The Vote Manager, Regulatory and Compliance Officer, and Volunteer Coordinator. I came out the other side with a few more gray hairs, a sharper strategic acumen, steadier operations skills, and an even deeper belief in community-powered leadership.

At TELUS, I led the business team for the PureFibre build for the Cariboo Chilcotin Nations—wrangling infrastructure, stakeholders, and timelines, all while centering community voice and long-term equity. Now, as Director of Communications at Advocacy Canada, I’m focused on advancing 2SLGBTQIA+ rights and creating content that sparks real change.

Outside the 9-to-5 (ish), I serve on the YLW Airport Advisory Council, contribute to Okanagan College’s Communications Advisory Committee, and volunteer with Jewels of Hope. I was honoured to be named one of the Top 40 Over 40, but truthfully, I’m just getting started.

Oh, and I’m writing a book—part memoir, part mayhem—with working chapters like “Auntie Trucker Mouth and Other Inappropriate Times I Used the Word F#(k” and “Why You Don’t Wear 3 Inch Stilettos On An E-Scooter (And Other Activities That Led To U.P.I.s).”

At the heart of everything I do is this: bring purpose, invite impact, and make damn sure everyone has a seat—and a voice—at the table.

If you’re interested in learning more or how I can help your company, drop me a line at amber@therealamber.com